Open Up and Say Ahhh

But the big thing I had, I came up with Jägerettes. I thought a pretty girl can always help you selling, and I noticed that one girl I had in California would go to 80 tables in a room and say, Open your mouth. She asked, Would you like a Jägermeister? And 80% of 'em said yes.

Inc. has a Q&A with Sidney Frank who is the man responsible for importing Jägermeister to the US.

Filed in: heroes jagermeister brands booze business